It went after each market's biggest social influencers, and quickly built them social capital on the app. Three years ago I wrote about how and why TikTok did this: Twitter started borrowing this algorithmic feed years ago, and its gotten more aggressive under Elon’s ownership. They also made the feed like TikTok, where the follower graph doesn’t matter, and anyone (follower or not) can potentially see any piece of content. īut it wasn’t even the smartest thing they did. And for the average consumer, a pre-populated follower graph also makes it easier to get started. For the average IG power user, this makes Threads a much better option than starting from scratch on Twitter so as long as they have followers using it. What I think is most interesting is Threads automatically brings over their Instagram follower graph. It was one of the smartest things Meta did with this launch, as I mentioned a few weeks ago: Now, if they do want to experiment with text, Threads gives them all their followers immediately.
The problem has always been that most of them already have large followings on Instagram, and Twitter was too much work, and not to mention a completely different content format and meta game. We know Elon has been pushing celebrities who left Twitter to get back on. This meant you needed an IG account to sign-up, and it pre-populated the Threads feed with every account you followed on IG. Threads launched last night on top of Instagram’s social graph.
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